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Our Story: The Heart Behind WHOO Cares

Nurturing the wounds of the wounded—one human at a time.

On April 29, 1997, a beautiful baby boy was born—Isaiah Jamaal Dunlap, Sr., the youngest of eight siblings, lovingly known as “The Great 8.” Isaiah carried a light that could not be ignored. His smile, his energy, and his compassionate spirit left a lasting impression on everyone he encountered. He was a visionary, full of purpose, dreams, and a desire to make a meaningful impact on the world.

On August 26, 2019, our beloved “number eight” transitioned far too soon. Yet even in his absence, his vision continues to live on.

Isaiah aspired to become an entrepreneur, with a passion for building generational wealth, promoting positivity, and empowering youth. His dream included launching a clothing line centered on uplifting messages, expanding into real estate, and creating opportunities that would inspire others to grow, heal, and thrive. He had already chosen a name for his future business—

WHOO Cares—a concept he shared with our brother, Deonte.

During the global pandemic, while navigating grief and adjusting to life without Isaiah, I found myself searching for purpose in the pain. As a Licensed Master Social Worker, and mental health advocate,  I understood the importance of healing—but this journey was deeply personal.

One night, in the midst of reflection and grief, clarity came: WHOO Cares—that is how his dream would live on.

From that moment forward, vision met purpose.

A Legacy That Lives On

WHOO Cares is more than a business—it is a legacy of love, purpose, and impact.

Through every training, every conversation, and every life touched, Isaiah’s dream continues to grow—empowering others to rise above their wounds and walk confidently in their healing journey.

In Honor Of 

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Isaiah Jamaal Dunlap, Sr.

April 29th, 1997-August 26th, 2019

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